Freelance Copywriter Secrets But Wait, There's More
Freelance Copywriter Secrets But Wait, There's More Education In the 1970s, television commercials were forever changed when the first Ginsu Knives commercials aired (yes I am that old). They had a campy, kitschy tone to them that became fodder for late night comedians and newspaper columnists. Some of the phrases from these commercials quickly became part of our cultural language like, "but wait, there's more," or "now what would you pay?" One of the reasons these knives sold like well, hotcakes , was the add ons that the sellers kept throwing in for no extra cost. Every time viewers thought they were seeing the entire package, the announcer would say, "but wait, there's more." Then a new freebie was tossed into the offer. It started when the creators of the commercials wanted to add in a premium, and heard about a little gadget that made decorative peelings out of apple and potato skins. By itself, this little product was so inconsequentia...